User Generated Content Agency

The power of User Generated Content in your
marketing strategy.

What is User Generated Content (UGC)? 👇

User-generated content on TikTok refers to images or video content created by individuals, rather than by brands or companies themselves.

We like to consider UGC as a contemporary version of “Word-of-Mouth,” but instead of involving friends or family, it revolves around interactions with individuals you encounter on social media.

A big reason by UGC is important for your business is that it can significantly boost your brand awareness and act as a convincing form of social proof for your business.

If you scroll on TikTok’s “For You” page, you see inspiring video content coming from both UGC creators and influencers. You’ll see how brands strongly depend on UGC in their marketing to magnify their digital presence beyond social media ads.

At Oysterly, we have an exclusive community of UGC Content Creators, Influencers, and Key Opinion Leaders who specialise in crafting user-generated content tailored to businesses like yours.

Why is UGC important to reach your target audience?

Now, more than ever, your target audience craves authenticity over the highly polished and edited content often found in traditional marketing mediums like magazines and television.

Since user-generated content is created by actual users of your product and service, it will increase your brand’s authenticity on social media. This will make your content highly relatable as your audience is helping to tell your brand’s story.

Your brand needs storytellers!

At Oysterly, we collaborate closely with UGC content creators. We’ll conduct extensive research to identify popular TikTok trends and uncovered exciting content possibilities for your business. 

We’ll then create your TikTok content pillars and develop unique content ideas to boost your visibility on TikTok search. 

To execute this strategy, we collaborate with our Oysterly Content Creators and provide them with a brief that encompasses these bespoke concepts.  

We specialise in telling brand stories  – let us help you tell your story! 🎤

Why is TikTok User-Generated Content important?

Did you know that TikTok reaches over 25% of active internet users each month!! 😲

If your business isn’t on TikTok, you’re missing out on a substantial part of your audience. 

TikTok is a social media platform known for its inspiring and educational videos where you can seamlessly connect with your target audience.

What’s even better is that you don’t require an elaborate studio or expensive equipment to create viral content on TikTok for promoting your business.

Achieving success in TikTok marketing comes down to having a robust digital marketing strategy with clear objectives and a well-structured TikTok content planning process to create viral UGC videos. 

We’re here to assist you with this. Curious to learn more? Request a call (button) and let’s talk!

Interested in learning more?  Request a call

Why is User-Generated Content important for your business?

Brands that find it difficult to communicate their genuine and authentic side can find a solution with user-generated content (UGC). 

UGC will close the gap between you and your untapped audience!

A UGC campaign plays an invaluable role by establishing a connection between your brand and your target audience on TikTok and making your branded content more credible.

The entire UGC process will bring tremendous brand exposure and engagement, helping to boost your social media presence and get more eyes on your business. HOORAY! 🥳

What are the benefits of UGC engagement for your brand?

Isn’t engagement all about likes and video views?

Engagement is more than the video views and likes on TikTok. 

At Oysterly, we believe that engagement is about building an online community that allows you to have two-way communication with your consumers. 

We place a lot of emphasis on comments and need to ensure that people ar commenting on your videos so we deepen your connection with your existing and potential customers. 

Your TikTok comments section is a goldmine!​

Engagement is more than the video views and likes on TikTok.

At Oysterly, we believe that engagement is about building an online community that allows you to have two-way communication with your consumers.

We place a lot of emphasis on comments and need to ensure that people ar commenting on your videos so we deepen your connection with your existing and potential customers.

What are the differences between User-Generated Content (UGC) and Influencer Marketing?

Let us highlight the key distinctions between these two strategies and show the best practices for your social media management.  

UGC doesn’t solely rely on the creator’s follower count. Instead a big focus is placed on the creator’s video style and niche

User Generated Content Creators do not need a huge following on their social media. They can be everyday people who are genuinely interested or invested in a product or service.

Our Oysterly content creators have a proven track record of crafting impactful UGC videos. Rather than having these videos shared on the creator’s own profile, we’ll post them on your TikTok business profile.
Their success is measured by high engagement through shares, likes, and comments, plus conversions. They are also adept storytellers who can bring your brand to life in an entertaining or educational manner.

Whereas, influencers are individuals who have a significant online following.

If you want to reach a specific audience, consider influencer marketing so you can gain access to the influencer’s follower audience. By working with an influencer, they can translate your campaign messages into a more relatable tone that’s familiar to their follower base, which will heighten your credibility.

Viral marketing is now less reliant on the size of your follower count and more on your storytelling skills.​

If you create engaging TikTok videos, you will go VIRAL on TikTok.

Viral marketing highly depends on novelty, relatability, uniqueness and authenticity.

We’ve created over 10,000 TikTok videos and have worked with a huge number of UGC Content Creators.

And we know the secret formula to making your TikToks go viral without having a lot of followers!! 🤓

At Oysterly, we’ll leverage our TikTok expertise and marketing strategies to produce user-generated content that effectively resonates with your target audience and helps you unlock TikTok marketing success.

See what we've created 🍿

How does UGC retain people’s attention on social media platforms?

The first few seconds of your TikTok videos are extremely important.

You must get your audience’s attention on the social media platform and stop them from scrolling! 📲

Since user-generated content is authentic, it’s one of the most powerful ways to stop someone scrolling and pique interest in your product or service.

At Oysterly, we employ top-notch practices in our TikTok Marketing strategies to deliver exceptional results through the use of UGC content creators.

To capture and maintain your audience’s attention on TikTok, it’s essential to craft content and a social media strategy that genuinely resonates with them. 

User Generated Content, in particular, stands out because we create personalised, relatable content that will humanise your brand. This approach guarantees engagement for anyone encountering your product or service on the social media platform.

UGC establishes a platform where real interactions between you and your customers can take place and you foster meaningful connections. 

Data-driven. A wide network. Creatively delivering. ✅

The initial first step is crucial because we want to gain a deep understanding of your business.

At Oysterly, we take great pride in reviewing your brand and your target audience.
Through a thorough analysis, we examine your customer’s journey to ensure that every aspect that requires attention is addressed in your user-generated content.

We get clear on details like how your audience searches for your product or service on search engines.
How visible is your brand on those search engines? 🔎

What are the unique selling points of your product or service, and much more!
These questions may sound ordinary, but it takes immense research, analysis and implementation to deliver incredible results and a robust ROI for your TikTok marketing.

We then gather talented social media creators from our Oysterly content creator community which comprises of over 4,000. We carefully select content creators to align perfectly with your brand. Although we list the content creators, you’ll have the final say in grating approval.

Our clients find this process a seamless and enjoyable experience.

We’ll then create your UGC and bring to life your social media strategy to deliver you massive impact!! 🔥

P.S. We practice what we preach by actively posting on TikTok. This enables us to remain well-informed about the latest trends.