An Influencer Partnership Guide to Working with Brands
In this influencer marketing guide, we’ll break down the key things influencers must know for influencer marketing campaigns and influencer partnerships.
🔔 Calling all social media influencers 🔔
If you would like to attract brand partnerships, you can apply to work on influencer campaigns with great, well-known brands.
Apply to work with great brands
How do influencer partnerships work? 👇
Influencer partnerships are a collaboration between a brand and an influencer.
It’s important to realise that influencer collaborations are not just about having an influencer showcase a product or service. There’s so much more to it!
Influencer partnerships can turn into long term brand partnerships with brands and influencers, which helps to support the business’s marketing efforts.
It’s our responsibility at Oysterly to ensure influencers are matched with the right brand and that the product or service will resonate with their target audience on social media.
The brands we work with have achieved massive brand exposure overnight on social media due to the influencer marketing campaigns and collaboration we’ve created at Oysterly.
It’s important to remember that not every influencer is a fit for every brand, and vice versa.
Our role at Oysterly is to act as the bridge, ensuring both the business and influencers are aligned and authentic relationships are established. 🧡
We’ve outlined a breakdown of how influencer partnerships work 👇
We identify and shortlist potential influencers based on various factors, including niche relevance, follower count, engagement rate, plus a few other Oysterly secret factors!
We contact the influencers directly and inform them about the paid collaboration. We mostly contact influencers via email as we have a lot of influencers we’re currently working with.
We discuss deliverables, timelines, compensation, and other specific requirements such as the influencers agreement.
We inform influencers about the brand guidelines and marketing strategy so they are well-equipped to create amazing social media content.
Review and Approval:
Depending on the influencers agreement, brands might have a say in reviewing the content before it’s published to ensure it aligns with their brand values and messaging.
Influencers posts their content on their social media platform and promote the product or service to their followers.
At Oysterly, we track the influencers campaign to ensure an effective influencer marketing strategy. We look at metrics such as the influencer’s engagement rate, increase sales, brand awareness metrics, comments on the influencers posts, and even social media mentions.
Influencer Marketing Payment:
We pay the influencers based on the terms of the agreement. This could be monetary, through free products, services, or other means.
Feedback and Future Collaborations:
Post the influencer marketing campaign, both parties discuss the results and feedback. Successful partnerships often lead to future collaborations with influencers.
Throughout the influencer marketing process, we place a lot of emphasis on authenticity.
Influencers are trusted by their target audience, so we at Oysterly must ensure the influencer marketing partnership feels genuine and not overly commercial, even though it’s a paid partnership.
At Oysterly, our influencer partnerships are mutually beneficial as they provide value for the brand, the influencers, and the target audiences.
How do influencers get collaborations?
Firstly, it doesn’t matter if you’re a micro-influencer, nano influencers, macro influencers or mega influencers, all offer incredible value, and our role at Oysterly is to find the specific influencer that’s right for the brand’s values and can help them reach new audiences.
We regularly work with micro influencers because of their niche, especially if we want the brand to reach targeted audiences on the social media platform.
On the other hand, we know that larger influencers provide more reach and can increase a brand’s exposure on a larger scale. This is why celebrity influencers with millions of followers are popular because their influencer posts help increase brand visibility and a brand’s reputation.
We want to share how you can secure influencer collaborations and future campaigns to promote a product or service in a successful influencer marketing campaign.
5 Ways Influencers Get Brand Collaborations
1) Influencer’s personal brand
Focus on creating engaging social media content that aligns with your niche and helps to increase brand awareness with your targeted audience in the long term. This is an important point for influencers with a smaller following. You must focus on your content creation and build authentic relationships because when we select influencers, we review the influencer’s audience.
2) Direct Outreach
You can proactively reach out to the brands that align with your social media niche or you can work with companies like Oysterly, and we’ll match you with larger brands for influencer partnerships and product collaboration.
3) Showcase Previous Influencer Marketing Collaborations
You can create a social media portfolio or media kit that highlights other brands you’ve collaborated with. Make sure you include examples of your sponsored posts, social media posts, social media metrics, and brand testimonials.
4) Pitch Influencer Marketing Ideas
At Oysterly, we’re eager to hear fresh ideas from influencers. We’re on the hunt for innovative concepts across various social media platforms and aim to pair the right influencers with the brands we represent.
5) Influencers Must Be Professional
This is a big one! Influencers must communicate promptly and adhere to the content submission date and the brand guidelines, which will make for a positive influencer campaign.
What’s the most popular type of influencer partnership? 💜
This is one of the most effective influencer partnerships that we use at Oysterly, even with influencers with smaller follower count. It works because brands pay influencers to create content that promotes their product or service on their social media profile.
Influencers promote a product or service and earn a commission for every sale made through a link they share. It’s performance-based and aligns the interests of both the brand and the influencer.
At Oysterly, we’ll organise for the brand to send their products to influencers in exchange for an honest review which is intended to increase brand image. This is often referred to as influencer gifting as well. It’s particularly popular in influencer marketing campaigns and with industries like beauty, homewares, and fashion.
We’ll give the influencer a special promotional code they can mention in their content to encourage their followers to use it. It’s a win-win as the brand gets exposure to the target audiences, and the followers get a chance to get a discount for the product or service.
Instead of one-off influencer marketing campaigns, we develop long term partnerships with influencers and brands, which we call brand partnerships. Long term partnership works well when the influencers audience demographics of followers align with the brand, especially if the influencers have previously been involved with influencer campaigns with the brand.
Final words for influencers 🥰
At Oysterly, influencer relationships are important to us, and we’re genuinely interested in nurturing relationships with influencers.
We know that the content creation process and creative freedom are part of what makes a successful partnership for influencer campaigns.
If you’re interested in becoming a social media influencer and love the content creation process, then apply to become an influencer!
You can start working on an influencer marketing collaboration!
We’re constantly seeking micro influencers, macro influencers, and brand ambassadors for influencer partnerships and increased brand awareness for the brands we represent.