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22 Must Know TikTok Statistics for 2024

22 Must Know TikTok Statistics for 2024

Since its debut in 2016, TikTok has quickly risen to prominence in the social media landscape. With the capacity for users to create brief videos lasting from 3 seconds to 10 minutes, TikTok has transformed into a dynamic hub for captivating content.

From heartwarming moments to educational videos, individuals use TikTok to share their creativity. Businesses have also started using TikTok, recognising its potential as a means to engage with their audience and promote their brand.

In this article, we’ve gathered a list of essential TikTok statistics that every marketer should know. These figures highlight the influence TikTok holds, offering brands across diverse niches a powerful way of reaching their audience.

Top TikTok Statistics

TikTok Achieves Historic Milestone: Records $10 Billion in In-App Spending in 2023

In 2023, TikTok made history by exceeding $10 billion in in-app spending, showcasing its global growth and innovative monetisation strategies.

It Was the Most Downloaded App in 2022

TikTok achieved a remarkable milestone in 2022, emerging as the most downloaded app of the year. It outperformed well-established social media giants like Instagram, Facebook, and Snapchat in terms of number of downloads.

The majority of TikTok users fall under the age of 18 to 24

This age group represents the largest and most active user base on the platform. TikTok’s appeal to younger users is often attributed to its short-form, visually engaging content, as well as its user-friendly interface.

Gender Distribution

TikTok has a nearly even split in user distribution by gender. As of October 2023, around 49.2% of TikTok’s global user base consisted of women, while men made up approximately 50.8% of the total users worldwide.

In 2023, TikTok hit 1.5 billion active users

The platform reached a remarkable milestone of 1.5 Billion active users worldwide, showing its rapid success and its ability to provide global entertainment.

U.S. Revenue Projections

It is projected that TikTok’s US revenue will grow to $9.52 billion by 2025. This reflects the platform’s significant potential for continued growth and monetisation in the American market.

Entertainment tops the hashtag popularity charts

Hashtags simplify content discovery on social media, helping users find specific videos. On TikTok, the most popular category globally is “entertainment,” boasting an impressive 535 billion hashtag views. Other top categories include dance, pranks, home renovations/DIY, and fitness/sports.

One-third of TikTok users use the app regularly for news updates

This reflects a noteworthy trend in which TikTok is not only viewed as a platform for entertainment and creative content but also as a reliable source of news information.

The app boasts 30.8 million daily active iOS users.

The iOS version of TikTok dominates with a massive 30.8 million daily active users, while the Android version, although performing strongly, lags behind with 15.4 million daily active users.

On average, users open TikTok 19 times each day

Recent data reveals that, on average, TikTok users open the app a remarkable 19 times daily. How does your usage compare?

Countries with the most TikTok users in 2023

In October 2023, the United States led with the largest TikTok audience, boasting over 143 million users. Indonesia followed closely with approximately 106 million TikTok users, while Brazil secured the third position with nearly 95 million users avidly enjoying short videos on the platform.

Khabane Lame became the most followed TikToker in 2023

In December 2023, Italian comedian Khabane Lame became TikTok’s most followed content creator with 162 million subscribers, surpassing dancer Charli D’Amelio (151.6 million followers) and singer Bella Poarch (94 million followers).

Earnings per Post for Influencers

On average, influencers with more than 1 million followers earn over $2,500 per post on TikTok.

On average, children spend nearly 2 hours daily on TikTok

Kids today spend a significant amount of time on their mobile devices, particularly on TikTok. Globally, children spend an average of 75 minutes per day on TikTok, making it their most-used social media platform. 

A study of kids aged 11 to 17 found that they spend nearly two hours daily on TikTok. In the U.S., the daily average is 113 minutes, slightly higher than the global average of 107 minutes, while in the UK, it’s 70 minutes per day.

Most of the Platform’s Users Are Based in China

Internationally recognized as TikTok, the video-based social networking platform garnered 730 million monthly active users in China, known locally as Douyin, as of November 2022.

TikTok ranked 6th in Social Media Popularity

As of October 2023, TikTok achieved a significant milestone by ascending to become the 6th most widely used social network on a global scale. The platform boasted an impressive 1.22 billion active users during that period, marking a remarkable increase in its user base.

Global Reach

TikTok is available in over 150 countries and available in over 75 languages.

ROI for Marketers

16% of marketers cite TikTok as having the best ROI among social platforms.

Revenue Contribution by Country

China accounts for nearly 80% of TikTok’s revenue. TikTok, known as Douyin in China, has an enormous and highly active user base in its domestic market. With hundreds of millions of users, TikTok/Douyin is one of the most popular social media platforms in China.

User Growth Rate

TikTok has experienced significant expansion in recent years, fueled by its surge in popularity during the COVID-19 pandemic and its impressive user base ranking among top social media platforms. The platform has seen a growth rate of 16% from May 2022 to January 2023.

Purchase Influence

According to TikTok’s research, 78% of users purchased a product after seeing it on TikTok. This figure not only shows the platform’s power in shaping consumer preferences but also signifies a fundamental shift in the way businesses approach marketing and product promotion.

TikTok boasts over 5 million businesses, along with countless small enterprises

TikTok’s platform has seen the active participation of over 5 million businesses, ranging from established companies to emerging startups. In addition to these, numerous small enterprises have also found their place on TikTok, making it a vibrant ecosystem for businesses of all sizes to engage with their audience and promote their products or services. 

This diverse business landscape underscores TikTok’s appeal as a dynamic and versatile platform for marketing and brand engagement.

At Oysterly, we work with brands that want to increase their reach on TikTok. We’ve seen for ourselves how powerful this platform is. If your business is not already on this platform, these key statistics can help you rethink your marketing strategy.